Bauhaus Poster VS Contemporary

The Bauhaus poster, which I have chosen strikes me with its combination of geometrical shapes and embedded typography which were balanced perfectly in a very dynamic composition. this is a perfect example of the Modern movement and its core ideas are implied into this poster: simplicity, limited use of colours clear message in a combination with well design sen serif font. The poster has been set in a golden ratio composition  as most of the info is is close to the right hand side. There are many ascending and descending diagonal lines, which interact with each other and lead the viewer’s eye.

The colour are very dark  with a cream colour to help the red and dark brown stand out.  Many of  the shapes on this poster are very straight are square. This is also how the logo is made so the poster fit the logo which is pretty ingenious. However the font of the text is very opposing to the theme of  straight lines because of the fact that the letter of many of the text is very rounded.  For example all of the word Bauhaus is very rounded. Also some of the details of the letter were hyper extended to fit the style of the diagonal lines. At the beginning of the 20th century, graphic designers have used traditional painting technique to create their original design.They used different brush sizes and gouache or tempera paint to create the poster design. For the text they used stencils when applying the the paint. The whole process was time consuming as the artists had to wait each layer to dry perfectly before applying another colour.

In the Contemporary poster it has been set in a rule of thirds and like the Bauhaus poster it have red, brawn and cream colours, which complement each other. Browns and Creams are used to make the building stand out for the red background. The artist used a close up of a buildings to created a simple but effective picture of the building. In the poster the artist used almost no words and the words that are there are the title and the info that is crucial. The whole idea of this poster is to present the chosen object from a close up view and by doing that to reveal more details and emphasise on the elegant silhouette line of the building. The graphic designer used more minimalistic approach to the layout of the poster.

This digital poster has been created mainly on a computer programs like Photoshop and Illustrator. Only the initial sketches were hand drawn. Nowadays the use of the new technology shortened a lot the designing process and the following mass production as it takes seconds to send digital files to a long distance. In comparison , the Bauhaus poster  layout looks too busy, while the contemporary poster design emphases on the silhouette lines and the dominant symbolic colours. The influences of the Bauhaus style are recognisable in the modern poster design as there is a revival of the modernistic ideas in contemporary art form.

 

 

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